People put a great deal of focus on ways to optimise blog content, whether it’s the text of a post or some accompanying pictures. That’s still important, but make sure not to overlook making tweaks to your blog’s URLs, too. They may seem like relatively small components, but could help you get better rankings and more traffic.
Keep reading to discover a few tips to try.
Use Keywords to Improve Usability
Ideally, keywords give readers hints about what to expect in a post, and that’s a good reason to make sure your URL contains relevant keywords, preferably as close to the beginning of the address as possible. Putting keywords in a URL is not mandatory, although it could help search engine crawlers categorize your content properly. If you choose not to use keywords, at least make sure the words you include are descriptive enough to fill readers in on what will be covered in the content of a post.
Keep it Short and Sweet
In the same way it’s often smart to be concise while explaining a point in a blog post, exercise brevity when crafting your URLs. Shorter versions will be easier to read. Plus, a shorter URL will be much simpler to share on social media, especially if the sharer is typing out the address directly rather than copying and pasting. Avoid stop words, such as “and” or “of,” as well. In a WordPress blog you can change the URL name to anything you like after your domain name. You might want to look before hitting publish so you can take advantage of this.
Include Underscores Sparingly
Underscores can make file names easier to read, so you might think the same is true when it comes to URLs. Unfortunately, search engine crawlers may not view those punctuation marks as word separators like humans would. If your blog is already ranking well and you’ve been using underscores with no noticeably adverse effects, there’s probably no need to tweak all your URLs, but if you’re starting from scratch, strongly consider using them only occasionally, or not at all.
Be Careful with Capital Letters
Unlike e-mail addresses where case sensitivity is usually not an issue, the same is not always true for URLs. Err on the side of caution by avoiding the use of capital letters altogether. If you make a mistake and have a duplicate URL where the only difference between them is a capital letter, it can cause two separate URLs to go to the same page. Whereas Windows-based servers aren’t influenced by case sensitivity, Linux servers are.
It’s not hard to optimise URLs, but your efforts could bring results that improve user experiences and help your blog rise in the rankings. Try them today.